Marketing plans - how to prepare them, how to use them
- Författare
- Chartered Institute of Marketing advertising and marketing education foundation Communication Malcolm H. B. McDonald
- (Malcolm H. B. McDonald., "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation")
- Genre
- Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Butterworth-Heinemann | 1995 | Storbritannien, Oxford | xiii, 490 sidor. ill., diagr. |